Data Protection Policy

Introduction

A Information on data processing

B Declaration of consent

  1.       Newsletter subscription

Data Protection Policy HUNTER Dealer Portal

Transparency when dealing with our customers' data is especially important to us. In the Data Protection Policy below, we therefore aim to keep you fully informed as to the type, extent and purpose of the collection, storage, use and processing of personal data in the Hunter online shop. This Data Protection Policy is available to view on the respective website ("HUNTER online shop").

Personal data is all information which refers to an identified or identifiable natural person; a natural person is regarded as identifiable if they can be directly or indirectly identified.

This Data Protection Policy applies to the use of data which we collect or become aware of in the scope of the use of the HUNTER B2B online shop. It does not apply to the websites and services of other providers, which one of our websites or one of our services might link to, unless this Data Protection Policy is lodged on those respective websites also. We recommend that you read the data protection policy of every other service provider you make use of them, in particular before you make your personal data available to them.

The provider of this website and the data controller as responsible party within the meaning of data protection law is HUNTER International GmbH, Mittelbreede 5, 33719 Bielefeld, Germany, Tel.: +49(0)52116399500, email: datenschutz@b2b.hunter.de (hereinafter: "we"/"us"). 

The website provider's data protection officer is EDV-Unternehmensberatung Floss GmbH, Parkstrasse 1a, 33775 Versmold, Germany, Tel.: + 49 (0) 5423 - 964900, email: info@floss-consult.de

You can retrieve this information at any time from our website and contact our data protection officer with questions or concerns.

 

A Information on data processing

We will process your personal data in particular when you visit our website, if you create a customer account, log into an existing account and if you order products in a HUNTER online shop. We shall only use your data in accordance with the applicable statutory provisions (in particular the provisions of the General Data Protection Regulation (GDPR), German Telemedia Act and German Federal Data Protection Act, new version) and this Data Protection Policy as well as, where applicable, in accordance with your prior consent.

In many cases we will only use pseudonymised or anonymised data. In the case of anonymisation, your data is amended or abbreviated in such a way that it can no longer be attributed to a specific person. In the case of pseudonymisation, the processing of personal data is carried out in such a way that it can no longer be attributed to a specific person without the addition of further information, provided this additional information is stored separately and subject to technical and organisational measures which ensure that the personal data is not attributed to an identified or identifiable natural person.

 

1. Customer account

When you apply (e.g. via your HUNTER International representative) for access to our B2B online shop, we create a customer account for you with an automatically generated password, which is absolutely necessary for the use of our B2B online shop.  

In the course of so doing, we process personal data which is already known to us from the existing business relationship and save this to your provisional customer account. In the scope of logging into your account for the first time, you must provide separate consent for the processing of your data by us and by the company HUNTER International GmbH, Mittelbreede 5, 33719 Bielefeld, Germany (hereinafter: "HUNTER International “) in accordance with the declarations below, which can be revoked at any time with effect from that point forward. Before providing this consent, we store and use the data in your provisional customer account exclusively to give you the opportunity, as per your request, to access our B2B online shop and to provide you with the login details for your provisional customer account (legal basis: Art. 6 (1) (f) GDPR, legitimate interest).

 

a. What data is collected and stored in the scope of a customer account?

When we create a customer account for you, we use the following data which is already available to us, and save it to the provisional customer account

  • Title of contact person
  • Name of contact person
  • Company address
  • Email address of contact person
  • Password (automatically generated)

 

After logging into your account for the first time, you have the opportunity to change your password and the information saved to your customer account and voluntarily to add further information to your customer account later, in the scope of the use of our HUNTER online shop. This information could be, for example

  • An alternative delivery address
  • Birthday of contact person
  • Further contact information for the contact person
  • Gender, breed, name and age of the contact person's pet
  • Personal preferences of the contact person 

 

and other data related to your person. You can view, edit or delete this information at any time in your customer account.

In addition, we store, to your customer account, information regarding orders placed via your customer account (type and date of your orders), the preferred payment type, invoice data, different delivery addresses and the progress of the order as well as information you provide in response to direct requests or in connection with surveys from the data controllers, in particular regarding the breed, age and preferences of your pet and regarding Hunter brand products.

 

b. For what purposes do we process the information stored in the customer account?

We use your data provided in the scope of your registration, after the first time you log into your customer account, to fulfil, implement and terminate the contractual relationship (legal basis: Art. 6 (1) (b) GDPR) and based on your prior consent (legal basis: Art. 6 (1) (a) GDPR), in order to open an individual customer account for you so that you may use the HUNTER online shop, to satisfy your requests, to process your orders and to send you purchase confirmations and other account and use related information. In addition to that, we use the data for statistical purposes in order to improve user friendliness and to expand the service. When logging into your account for the first time, you are thereby declaring your consent to our using the information stored to your customer account in order to present you with specific product offers according to your interests, e.g. in that advertisements within our HUNTER online shop are tailored to suit your specific interests (interest-related advertising) or to inform you, using the contact details you have provided (e.g. email, post, telephone), of product offers which correspond to your interests or your previous order behaviour. We use the information saved to your customer account for the following purposes in particular:

  • to process orders;
  • to offer customer service and to process customer requests; 
  • to tailor product offers and advertisements in the HUNTER online shop to your individual interests;information regarding product offers corresponding to your interests;  
  • newsletter subscriptions, including individual newsletter advertisements, provided you have given us your prior express consent to this;
  • to analyse the performance of our online shop, in order to ensure the proper operation of our shop and to detect and remedy errors and security risks as well as to improve our website according to our customers' requirements;
  • to enable you to create a personal customer profile and to inspect your past orders and to track the progress of your orders;
  • to enable your (personalised) use of our website and services, including enquiries regarding product and customer service, advertising and registration/login;

 

 

c. How long is basic user data retained?

The data is generally stored to the existing customer account until such time as the customer account is deleted. Insofar as there is a use of declarations of consent, the use will continue until receipt of a notification of revocation. We hereby note that we may be obliged, on the basis of statutory obligations, in particular provisions under tax law and commercial regulations, to archive the relevant personal data even beyond the time the revocation takes effect (legal basis as of 26 May 2018: Art. 6 (1) (c) GDPR). In such a case, the data is locked on receipt of a revocation and deleted after the relevant statutory time period has expired.. 

 

2. Order data 

To the extent you place orders in the HUNTER online shop, we shall process the personal data provided by you in accordance with the following terms.

 

a. What order data is collected?  

The information that is absolutely necessary for the conclusion of a contract is marked as mandatory fields in the data entry form in the scope of the order submission. All information not marked as mandatory is voluntary. The corresponding information is automatically entered from the information stored to your customer account some of which can, where necessary, be edited by you for an individual order. In the scope of an order, we collect information regarding

  • Title
  • Names
  • Delivery and invoice address
  • Email address
  • Payment method selected by you
  • Shipping method
  • Where applicable payment data (dependent on payment type)

 

b. For what purposes do we collect, process and use order data?

To avoid typing errors, we check, where applicable during entry of information, the completeness and accuracy of your address and we use, independent of any broader declaration of consent, the data provided in the scope of an order to fulfil, implement and terminate the contractual relationship (legal basis: Art. 6 (1) (b) GDPR).

3. Usage data 

In addition to the information you actively provide to us, we automatically collect a range of data as users use our HUNTER online shop, in particular on the manner and extent of the use of our services, which requires no action on the part of the user.

 

a. What data is automatically collected?

Automatically collected data includes not directly personal data, such as the time and duration of access to our shop, the pages displayed and products viewed, the type, number and frequency of products placed in the shopping basket, abandonments before and after goods are placed in the shopping basket, cancellations in the scope of finalising the order, search terms used and the web pages from which you came to our website as well as other data automatically transmitted from your PC e.g. in the form of internet log files with information in particular on the hardware used by you, your operating system, browser information, language settings, your screen resolution and your internet service provider. This data is collected by us only in anonymised form for statistical purposes and not associated with you or your customer account.

In the course of the use of our HUNTER online shop via your customer account, we also collect a range of usage related data, namely about the orders you place, the status of the order, your preferred shipping and payment methods, the tracking ID assigned by the shipping provider, information on returns made by you and information on the number and content of reviews submitted by you. You also have the opportunity to create a list for products which you are interested in and which you would like to make note of for a later visit. This information is saved to your customer account and you can view it there. We also collect, for statistical analysis purposes, information on the number and frequency of visits you make to our HUNTER online shop and the number and type of your orders. These statistical values are associated with your customer account but are not able to be viewed therein.

 

b. For what purposes do we process usage data? 

We use your data to enable your use of our services, to resolve technical problems, to ensure the continuous functioning of our products and services and to improve and further develop these according to the needs of our users.

We use the automatically collected (anonymised or pseudonymised) usage data, which is not saved to your customer account, to the extent required to preserve legitimate interests, namely to enable an effective and user friendly online shop, and provided this is not precluded by overriding interests of the users in the protection of their personal data (legal basis: Art. 6 (1) (f) GDPR), in particular for the following purposes:

  • to be able to undertake targeted marketing measures on the basis of information on your usage of our website;
  • to ascertain the success of marketing measures, in particular conversion rates in the case of advertisements and newsletters;
  • to gain an improved understanding of user behaviour in order to optimise our shop processes; 
  • to ascertain your approximate location in order to offer country and language specific services and functions as well as statistical analyses on the use of our services;
  • to check the functionality of our shop and eliminate any sources of error and security risks.

 

We process the data associated with your customer account in accordance with the declaration of consent provided by you (legal basis: Art. 6 (1) (a) GDPR) for the purposes specified under 1. (b) above and for the duration specified in 1. (c) ) above.

 

c. In what way is data automatically collected? 

For the automated collection of usage data, we use technologies such as cookies, in order to collect passive usage data from our website without your active input. These include, in particular:

 

(a) Cookies

Cookies are small text files which are stored on your computer, or other end device, when you use our services. Usage data can be stored in these cookies, in order to record your preferences, log-in details and settings for future visits or to personalise the advertisments displayed within our website to the respective user. Where applicable, cookies are used to create links to information regarding the orders you place or pages you view. This information is used, for example, to track your shopping basket and ensure that you are not repeatedly shown the same advertising. In addition, we use cookies to offer you content and advertisements that are tailored to your interests and to record your usage of the website for statistical purposes.

In addition to the cookies that we set during the use of our services, where applicable third party providers can also store cookies when you visit our websites. This occurs because we have commissioned third parties to collect information for us, for example for statistical usage analysis (e.g. in the scope of the use of Google Analytics).

Most browsers are automatically set to accept cookies when visiting a website. You can deactivate cookies or set your browser to display a warning as soon as cookies are sent. However, when cookies are deactivated some sections of our website may not function properly. You can set your web browser so that a warning is displayed when there is an attempt to place cookies on your computer or so that the type of cookies permitted by you is limited.

We use cookies to the extent required to preserve legitimate interests, namely to enable an effective and user friendly online shop, and provided this is not precluded by overriding interests of the users in the protection of their personal data (legal basis: Art. 6 (1) (f) GDPR).

The cookies used after you have logged into your customer account remain in your cache until you log out or clear your browser cache. If you do not log in, the cookie remains stored until the end of your session and is then automatically deleted ("session cookie").

For information on and management of cookies deployed by us, we use the service Cookiebot. You can view and modify your settings on the use of cookies on our website here.

 

(b) Internet log files

Where applicable, we also store log files which your PC automatically transmits to our webserver. These log files typically contain information about your computer or your end device, in particular browser type/version, operating system used, URL of the linking websites and date and time of the visit.

The legal basis for the processing is Art. 6 (1) first sentence (f) GDPR. The legitimate interest in processing the relevant data is that it makes accessing the website technically possible, optimises how the content is displayed for the user and enables the continued improvement/optimisation of the internet service in the future.

 

(c) Other technology   

Google Analytics

We sometimes use Google Analytics on our websites, a web analytics tool from Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland ("Google"). Google Analytics uses "cookies" which are stored on your PC and which enable an analysis of your use of the website. 

The information generated by the cookie basically comprises browser type/version, operating system used, screen resolution, referrer URL (the website visited prior to this one), anonymised IP address, files downloaded, videos watched, advertising banners clicked on, active orders, sequence of clicks etc. You can find more information on the cookies used by Google here.

This information could, in some circumstances, be transmitted to one of Google's servers in the USA and stored there. Google has committed to complying with the Privacy Shield Agreement published by the US Department of Commerce between the EU and the USA regarding the collection, use and storage of personal data from EU Member States. You can find the corresponding certificate here.

We use Google Analytics on our websites, however, with an IP anonymisation tool, with which your IP address, when collected by Google Analytics, is, in Member States of the European Union or in other states which are party to the Agreement on the European Economic Area, abbreviated beforehand and thus is transmitted by Google exclusively in anonymised form. 

Google uses the information collected on our behalf on the basis of a contractual agreement entered into between Google and ourselves, in order to statistically evaluate the use of the website for us in aggregated form, to create reports on website activities and to provide us with other analysis services related to the website and its use. These reports assist us in designing our website and content according to the needs of users and in continuously improving it.  The IP address transmitted by your browser in the scope of Google Analytics is not associated with other data from Google.

Comprehensive information from Google on data processing in connection with Google Analytics can be found here.

The maximum retention period we have chosen for data associated with cookies or user IDs and advertising IDs is 14 months. After this time period has expired, the data will be automatically deleted.

The legal basis for the use of Google Analytics is Art. 6 (1) first sentence (f) GDPR. The legitimate interest in processing the data is to analyse usage data and, on the basis of the knowledge gained, identify and remedy errors and to optimise the design of our website, including in relation to increasing the conversion rate.

As far as data processing based on Art. 6 (1) first sentence (f) GDPR is concerned, you have a right to object, without prejudice to other rights. For more on this, see Section 11 "Rights of the Data Subject".

You can prevent cookies being stored by adjusting your browser settings accordingly; moreover, you can delete stored cookies using your browser. Preventing or deleting cookies may render, in some circumstances, the use of certain functions of the website impossible or inconvenient.

In addition, you can deactivate the Google Analytics function using a browser add-on which you can download here: https://tools.google.com/dlpage/gaoptout. To do this, you must install that browser add-on on all devices you use. This prevents the analysis information from being sent to Google. Alternatively, you can set a so-called opt-out cookie by clicking on this link which prevents data being collected by Google Analytics in future. Please note, however, that on deleting cookies in your browser settings, this opt-out cookie will also be deleted and must be set once more.

 

4. Disclosure of data to third parties 

Generally, we do not pass on any personal user data to third parties without your express prior consent. 

In order to provide some services, we work with service providers (e.g. payment service providers, hosting providers etc.) who may, in the course of providing the respective service, process personal data on our instruction and on the basis of a commissioned data processing agreement.

Moreover, your data is only passed on in special exceptional cases, where we are obliged or entitled to do so by statute or upon binding order from an official body.

 

5. Where is the data stored?

We store and process data collected in connection with the use of our shop exclusively on servers located inside the European Union.

 

6. How do we protect your personal data?

We make all reasonable efforts to protect your personal data and to ensure the security of our systems using the latest available technology. To this end, we use, among other things, state of the art encryption methods (SSL encryption). At the same time, it should be noted that no type of transmission via the internet or method of electronic data storage is 100% secure. We can therefore offer no guarantee against unauthorised access to our servers and systems..

 

7. Duration of storage  

Unless it follows otherwise from this Data Protection Policy, we store personal data which we obtain during the use of our website only for as long as the purpose for which you have entrusted it to us is fullfilled or for as long as we are obligated to do so under the law. Once the intended purpose no longer exists, your personal data is completely deleted.

 

8. Social media sites

On our website, we link to our company pages on the following companies' social media platforms:

 

Please note, in the event that you visit these linked sites, information may be collected and processed by the respective platform provider, which may be associated with your respective user account and stored and used according to the data protection provisions of the respective platform operator. Please take time to find out about the manner and extent of data use by the relevant platform operator before visiting the linked sites.

 

9. Subscription to our newsletter 

You have the opportunity to subscribe to our B2B newsletter. We use the data provided in connection with the newsletter (email address and name) in accordance with the consent provided by you (legal basis as of 26 May 2018: Art. 6 (1) (a) GDPR), in order to inform you about current offers and innovations related to products from the Hunter brand. In ordering the newsletter, you thereby agree to your contact data (email address and name) also being used by Hunter International for these purposes.

You will have the opportunity, where applicable, when subscribing to the newsletter or at a later time, to provide additional information regarding your personal preferences, which will be used to create a newsletter for you tailored to your actual interests.

The newsletter can generally only be received if you have confirmed the confirmation email (double opt-in process), in order to ensure that you, as owner of the corresponding email address, have genuinely given your consent to receive the newsletter. The consent to process personal data for the purpose of sending the newsletter can be revoked at any time with effect from that point forward. Revoking consent does not affect the lawfulness of such processing carried out on the basis of the consent prior to the revocation..

 

10. Rights of the data subject 

You have the right to request confirmation from us on whether we are processing personal data concerning you. If this is the case, you have a right to information regarding this personal data (Art. 15 GDPR in conjunction with Sec. 34 BDSG (German Federal Data Protection Act)). This does not apply if 

  • the data is only stored because it may not be deleted due to data retention rules set out in the law or the company statutes or
  • the storage is for the sole purpose of backing up data or data protection monitoring

and the provision of information would require a disproportionate cost and effort and any processing for other purposes has been excluded using appropriate technical and organisational measures. 

You also have the right to request that inaccurate personal data be rectified and where applicable - taking into account the purposes of the processing - incomplete personal data be completed, including by means of a supplementary statement (Art. 16 GDPR). Moreover, in the cases set out in Art. 17 (1) (a) to (f) GDPR, you have the right to erasure of personal data provided none of the exceptions under Art. 17 (3) GDPR applies, as well as a right to restriction of processing in the cases set out in Art. 18 (1) GDPR. There is also a right to have data portability ensured in the cases laid out in Art. 20 (1) GDPR. 

You have the right to lodge a complaint with the supervisory authority if you consider that the processing of personal data relating to you infringes the GDPR.

The right to object to processing on the basis of legitimate interests

To the extent the processing of data is based on Art. 6 (1) (f) GDPR ("legitimate interests"), you have the right to object at any time, for reasons related to your particular situation, to the processing of personal data concerning you. If you exercise your right to object, this can lead to you only being able to use our overall website or individual services or functions to a limited extent, or not at all.

In the scope of registering a customer account or in the scope of registering for our newsletter, you have granted us express consent to use your data. The content of these declarations of consent are available to view by you at any time below. 

You can revoke consent you have granted at any time, effective from that point forward, by deleting your customer account or sending a notification of revocation to us by post or by email. We hereby note that we may be obligated, on the basis of statutory obligations, in particular provisions relating to tax law and commercial regulations, to archive the relevant personal data even beyond the time the revocation takes effect. In such a case, the data will be locked and deleted after the relevant statutory time period has expired. 

Please note that in the event that you retrospectively revoke your consent to the use of your data in the scope of a customer account, even only in part, your customer account and all data contained therein will be completely and irrevocably deleted. 

1. Newsletter subscription

When signing up to our newsletter, you agreed, by activating the relevant check box, to the processing of your personal data to the extent set out below:

I hereby declare that HUNTER International GmbH may use my name and email address, for the purposes of sending me regular information concerning products and offers from the HUNTER brand and may contact me regarding topics, surveys or competitions on the subject of pets. I have the opportunity, where applicable, to provide additional information on my personal preferences, which will be used to create a newsletter tailored to my actual interests. I am aware that I can revoke my consent to HUNTER International GmbH at any time, effective from that point forward, without this affecting the lawfulness of the processing prior to the revocation.

 

C Attachment: Cookie Details

This website uses cookies. We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services. You consent to our cookies if you continue to use our website. For further information please read our data protection policy under https://b2b.hunter.de/datenschutz.

 

Cookies are small text files that can be used by websites to make a user's experience more efficient.

The law states that we can store cookies on your device if they are strictly necessary for the operation of this site. For all other types of cookies we need your permission.

This site uses different types of cookies. Some cookies are placed by third party services that appear on our pages.

You can at any time change or withdraw your consent from the Cookie Declaration on our website.

Learn more about who we are, how you can contact us and how we process personal data in our Privacy Policy.

 

Last updated: 4 Februar 2019

 

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